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UTM Builder for Campaigns

Add UTM parameters to your URL in Google Analytics-compatible format. Live updates — just copy the URL.

Optional fields

Generated URL

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What is UTM and why use it?

UTM (Urchin Tracking Module) parameters are query-string tags appended to a URL so Google Analytics can identify exactly where each visitor came from. Example: "How many sales came from the Instagram campaign vs Facebook?"

  • utm_source — where the visitor came from (facebook, newsletter)
  • utm_medium — channel type (cpc, email, social)
  • utm_campaign — campaign name (ramadan-2026)